My pivotal contribution to the project was the development of a
comprehensive branding guideline document. This document served as an
essential tool within the company’s internal operations and extended its
reach to vendors engaged in promoting our products. The brand in focus
pertained to children’s products, meticulously distributed across North
America. By crafting this guideline, I ensured a consistent and cohesive
brand representation across all touchpoints, facilitating effective
communication of our brand’s essence and values both within the
organization and throughout the vendor network.