My pivotal contribution to the project was the development of a comprehensive branding guideline document. This document served as an essential tool within the company’s internal operations and extended its reach to vendors engaged in promoting our products. The brand in focus pertained to children’s products, meticulously distributed across North America. By crafting this guideline, I ensured a consistent and cohesive brand representation across all touch points, facilitating effective communication of our brand’s essence and values both within the organization and throughout the vendor network.