William Lewis

WordPress Developer / Graphic Artist

• Designed and developed high-quality graphics and digital campaigns, ensuring alignment with brand identity.
• Created and implemented 200+ graphics and digital campaigns, aligning with brand identity and increasing audience engagement by 40% and conversions by 25%.
• Migrated the website from Managed WordPress to cPanel, optimizing performance and reducing load times by 50%, enhancing user experience.
• Developed AI-driven content that boosted audience engagement by 35%, expanding brand awareness.
• Led and managed successful digital projects for high-profile clients, delivering design results that improved client satisfaction scores by 30%.
• Enhanced SEO through on-page optimization, resulting in a 50% increase in organic traffic and a 25% improvement in search rankings.

Graphic Artist / Web Designer

• Produced high-quality design deliverables, including print materials and digital assets, elevating brand differentiation and client engagement.
• Designed and formatted blog posts and newsletters, enhancing content presentation and increasing readership.
• Collaborated with vendors to ensure design consistency and adherence to high-quality standards, achieving a 95% client satisfaction rate.
• Generated 50+ computer graphics and page layouts, streamlining marketing efforts and reducing production time by 15%.
• Delivered production-ready graphics in HTML, CSS, PHP and JavaScript, supporting marketing assets and increasing campaign efficiency.

Graphic Artist / Web Designer.

• Produced 75+ high-quality design deliverables, including print materials and digital assets, elevating brand differentiation and client engagement.
• Designed and formatted 100+ blog posts and newsletters, enhancing content presentation and increasing readership by 25%.
• Collaborated with vendors to ensure design consistency and adherence to high-quality standards, achieving a 95% client satisfaction rate.
• Generated computer graphics and page layouts, streamlining marketing efforts and reducing production time.
  
• Delivered 40+ production-ready graphics in HTML and CSS, supporting marketing assets and increasing campaign efficiency by 30%.
  

Graphic Design / UI / Front End Design

• Designed and maintained 20+ websites using HTML, CSS, and JQuery, delivering high-quality solutions and boosting client satisfaction by 30%.
• Created 40+ print materials, including logos and branding guidelines, enhancing client brand presence and alignment.
• Optimized SEO and developed effective email campaigns, resulting in a 15% increase in site traffic and a 25%improvement in email click-through rates.
• Utilized analytical tools to identify and address bottlenecks, implementing data-driven solutions that improved conversions by 20%.
• Worked with prestigious clients like Cisco Technologies, Rival Fusion, The body shop and NC Community College delivering exceptional design results and strengthening client relationships.

Graphic Design and Web Design

• Produced compelling graphics and visuals for social media platforms, increasing engagement rates by 40% and expanding brand reach.
• Led a team of designers in the creation of a comprehensive visual style guide, ensuring consistent branding across all digital and print materials.
• Developed interactive design prototypes using Figma and Adobe XD, enhancing user experience and facilitating seamless client feedback loops.
• Designed and executed marketing collateral for digital ad campaigns, resulting in a 35% increase in lead generation and conversion rates.
• Collaborated with cross-functional teams to develop a user-centric design strategy that improved website accessibility and user satisfaction scores by 25%.
• Crafted visually appealing infographics and presentations for high-stakes corporate meetings, aiding in effective communication of complex ideas and data.
• Managed multiple design projects simultaneously, consistently meeting deadlines and maintaining a high standard of quality.
• Received commendations for creativity and attention to detail from clients and supervisors, reinforcing strong professional relationships and repeat business opportunities.
• Pioneered innovative design techniques and trends, keeping client portfolios ahead of the curve and enhancing overall market competitiveness.

Web Production to Web Tester

• Conducted thorough usability testing for web applications, identifying user experience issues and providing actionable feedback that enhanced user satisfaction by 30%.
• Led a team of testers in developing and implementing a comprehensive testing plan, ensuring consistent quality assurance across all digital products.
• Created interactive test scenarios using tools like Selenium and Cypress, improving the efficiency of the testing process and facilitating effective client feedback.
• Executed test cases for digital ad campaigns, identifying and resolving bugs that increased lead generation and conversion rates by 35%.
• Collaborated with cross-functional teams to develop a user-centric testing strategy that improved website accessibility and compliance with industry standards.
• Developed detailed testing reports and presentations for stakeholder meetings, effectively communicating complex issues and data to facilitate informed decision-making.
• Managed multiple testing projects simultaneously, consistently meeting deadlines and maintaining a high standard of quality and accuracy.
• Received commendations for analytical skills and attention to detail from clients and supervisors, reinforcing strong professional relationships and repeat business opportunities.
• Implemented innovative testing techniques and methodologies, keeping client portfolios ahead of the curve and enhancing overall market competitiveness.